TUNAS IN THE BOX ORIGINS

In March of 2020, at the onset of the pandemic, I went out commercial fishing with two friends for yellowfin tunas out of Oregon Inlet, North Carolina. Expecting decent tuna fishing, we were surprised to find epic conditions and the best tuna fishing of our lives. We were catching 4 and 5 tunas at a time. It was so great, we ran out of bait two separate times and relied on other boats to float us bait.
After gaffing one out of a triple of yellowfins and slamming the tuna into the fish box, one of us shouted “Tunas in the Box!” The phrase was catchy, and we kept using it throughout the rest of the day and the rest of the summer. Realizing there were big brands focused on marlin fishing or just fishing in general, we set out to create a brand focused on tuna fishing.
Just like that, a new brand was created to capture all aspects of tuna fishing: preparation, fishing, gaffing and harpooning, putting tunas in the box, cleaning, and eating them. Our mission is to build fashionable fishing gear that captures the enthusiasm and passion for this sport and keeps fishermen comfortable while putting tunas in the box. We launched our first round of shirts in June of 2021; with performance shirts and 100% cotton t-shirts for men and women. Next, we added a kid’s line and hats.
We started providing fishing reports from all over the world in February of 2021, highlighting the Southern Atlantic bluefin fishery and then shifting gears to covering the yellowfin and bigeye tuna action from South Florida to the Outer Banks on up the coast to New Jersey and across the Atlantic to Bermuda.
As we grow, we aim to be the biggest supplier of high quality, durable performance gear necessary for winning battles with big tunas and putting tunas in the box.
Our online store has become synonymous with quality, and we ensure a continuous variety of fantastic merchandise that fit any budget. Check it out and start shopping today.